I believe great content does more than fill a page—it moves people. It sparks curiosity, builds trust, and (when done right) gets people to take action. That’s what I do.

For more than a decade, I’ve been the editorial architect behind some of the largest B2B market events in the country, shaping the stories that drive 90K+ buyers across 125+ countries to show up, engage, and invest. From 300-page magazines to 10-word ads and full-scale campaigns, I make sure every word earns its place.

What I Do:
- Translate brands into experiences, crafting content that turns market attendance into a must, not a maybe.
- Make complex topics easy (and fun) to consume, from deep-dive editorial features to high-impact messaging, and everything in between.
- Lead with strategy, back it up with data, because content should look good, sound great, and work even better.
- Elevate teams, refine processes, and streamline execution, ensuring content isn’t just creative—it’s cohesive, efficient, and always on time.

What I’ve Built & Led:
- Editorial & Content Strategy: The Atlanta Market Magazine, Las Vegas Preview, and countless omnichannel campaigns.
- Buyer Engagement Innovations: Market Snapshot (a social, PR, and at-market experience with 12K+ annual webpage views).
- Influencer-Driven Content: The (A) List, integrating curated selections across print, web, and social for cross-channel impact.
- High-Impact Marketing: paid campaigns pulling 4.4M+ impressions and 61% YoY growth in clicks.
- Photo & Video Storytelling: directing shoots that bring our markets to life, capturing the energy, trends, and must-see moments buyers crave.